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Since its establishment in 1994, By Design has been dedicated to providing women with fashionable and trendy clothing options. Our mission is to empower women by offering them comfortable, stylish, and affordable clothing that suits their lifestyle.

At By Design, we understand that women have diverse needs and preferences. That's why we have developed unique brands that cater to a wide range of styles and occasions. Whether it's for a casual outing or a formal event, our clothing is designed to be both functional and fashionable.

We believe that every woman deserves to feel confident and beautiful in her own skin. That's why we offer a wide variety of sizes and styles to ensure that every woman can find something that fits her unique style and body type. Our goal is to make fashion accessible and inclusive for all women, regardless of their shape or size.

With By Design, women can express their individuality and embrace their personal style with our trendy and versatile clothing options. We strive to create a positive and empowering shopping experience for every woman who chooses to wear our brand.


At By Design, we prioritize responsible sourcing practices and conduct thorough due diligence reviews on potential manufacturing partners. Our annual review process ensures that we only collaborate with factories that not only employ innovative technologies for cost-effectiveness but also prioritize environmental consciousness and compliance with local regulations and international standards. We are committed to working with manufacturers who share our values and strive for sustainable and ethical production methods.


At By Design, our Executive Team and Management are the driving force behind our success, bringing extensive experience in the apparel and retail industries. They are our most valuable resource, providing strategic guidance and leadership.

The Board of Directors plays a crucial role in shaping the development and growth of the company. Their strategic input helps us navigate the dynamic and highly competitive nature of our business.

Our key Executive Team members include:

- Danny Passi, who serves as the Director and Chairman of the Board, providing valuable insights and leadership.
- Jay Lee, our Director, President, and Chief Executive Officer, who oversees the overall operations and ensures our vision is realized.
- Hyun J. Nam, our Chief Financial Officer, Secretary, and Treasurer, who manages our financial resources and ensures compliance with regulatory requirements.
- Russell Kemp, our Chief Merchandising Officer, who plays a pivotal role in curating our product offerings and ensuring they align with market trends and customer preferences.

Together, this dedicated team works collaboratively to drive the success of By Design. Their expertise and strategic planning enable us to overcome challenges and seize opportunities in our ever-evolving industry.


At By Design, our purpose is to offer trendsetting, top-notch merchandise at an exceptional value to customers both in the United States and around the world. We take immense pride in the imaginative and inventive nature of our talented team. Embracing the richness of diversity within our workforce, we are committed to fostering an ethically responsible and socially aware work environment.

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